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A pleasure to support the Roxel Group once again at the Paris Air Show.
Our challenge this year: to translate key concepts from their strategy (competitiveness, agility, standardization...) into visuals that visitors could understand at a glance.
My work was divided into two key stages:
- 💡 Strategy & Concepts
Gaining a deep understanding of the technical requirements dictated by strategic goals through targeted interviews with the R&D team, in order to translate them into visual concepts. - 🎥 Production & Management
Assembling and managing the artistic and technical teams to bring these ideas to life, particularly through the creation of custom 2D and 3D sequences.
A trusted collaboration that began in 2018 (with the founding of my agency, ChezFilms!) which allows me to combine strategic thinking with hands-on creation every time. Thank you to the Roxel teams for this lasting partnership.