My first freelance missions were to create vision films for Publicis pitches for major luxury brands.
Vision Film: Showing What Doesn't Exist Yet
At first glance, a vision film would be comparable to a "video moodboard": a visual reference that brings together various elements from existing sources to show the spirit of a campaign or project before its birth. Except that video is infinitely richer: beyond aesthetic and graphic references, the vision film allows combining editing, music and infographics to tell a story and create real emotion.
